2025 Sao Paulo Construction Expo: New vision of architecture, Brazil's new journey - to the industry's top event

Brazil International Construction Expo is the largest and most influential construction industry trade fair in Brazil and even South America. It is the fourth largest comprehensive building materials exhibition in the world. The exhibition is organized by Reed Exhibitions Alcantara Machado Brazil, the largest trade exhibition organizer in Latin America. The aim is to increase the participation of merchants and buyers of international exhibitions, facilitate the flow of resources, and further promote exchanges and connections between Brazil and the world. The participating companies cover all civil fields such as construction, decoration, refrigeration, ventilation and paint manufacturing. The annual increase in international attendance at the fair reflects, to some extent, Brazil's great potential in the international market. Without a doubt, the exhibition proved to be the best showcase for the latest products and technologies in the field of construction in the international market, highlighting the importance of Brazil as the gateway to the South American market.

With the merger of the Sao Paulo Stock Exchange and the Brazilian Mercantile Exchange, Brazil will have the second-largest stock exchange on the American continent, with a market value of $18 billion, behind the Chicago Mercantile Exchange of the United States, which has a market value of $27.68 billion. The Brazilian Building Materials Sellers Association released a report saying that with the construction projects for the 2014 World Cup and the 2016 Olympic Games starting one after another, and the Brazilian government will further implement the Accelerated Growth Plan (PAC) and the "My Life, My Home" housing program, the Brazilian building materials market sales prospects are promising.

Brazil is also the second largest floor tile market in the world. Market development strategy suggestion: South America is the key export area of our products, our building ceramics, stone, building hardware, sanitary ware and other products in the international market with reliable quality and low price has achieved a higher reputation and market share. However, China's mechanical and electrical, hardware and building materials products in recent years exports are mainly concentrated in Europe and North America market, in the European and American markets are relatively full, fierce competition, the choice has not been fully developed, the huge potential of the South American market is today's Chinese building sanitary products enterprises market development good strategy.

Brazil's hardware and building materials market is huge, growing rapidly, and the degree of external dependence has an upward trend. China is the main source of Brazilian hardware and building materials imports, and the Brazilian market has also become a new growth point for China's hardware and building materials industry exports. In general, the Brazilian market for Chinese hardware and building materials enterprises have "huge potential, technological progress, policy support" opportunities, but also "increased manufacturing costs, increased potential competitors, high-end products lack of competitiveness, weak brand, weak development and design capabilities, weak economic strength" challenges. Therefore, Chinese hardware and building materials enterprises should seize policy opportunities, increase technology research and development, implement integrated marketing strategies and brand strategies, and form technical advantages and brand advantages.

The Brazilian market is booming and the market potential is huge. This exhibition can bring a certain publicity effect, can let Brazil or nei***oring countries know the Chinese brand, based in Brazil, explore South America, which is also the biggest attraction for Chinese enterprises. Looking at the present, China tile India and Pakistan have implemented anti-dumping, the European Union has announced anti-dumping tax rates, Southeast Asian countries are also brewing protective measures, the Middle East, African countries are in turmoil, the whole earth is only left in South America this' pure land '.